Case Study: Aymen Handicrafts

Woman weaving traditional textiles in a colorful outdoor market setting.

eCommerce Website Case Study: Aymen Handicrafts

1. Client Overview

Aymen Handicrafts is a Kashmiri traditional-wear brand offering handcrafted shawls, suits, Aari-work outfits, embroidered Kashmiri pherans, stoles, and winter essentials. Their products represent the richness of Kashmiri culture, handmade artistry, and premium craftsmanship.

2. The Challenge

Before approaching us, Aymen Handicrafts faced several issues:

  • They were selling mostly through Instagram DMs and offline, which limited their reach.

  • No eCommerce platform to display their premium handmade products.

  • No organized catalog or professional presentation of designs.

  • Customers had difficulty browsing, selecting, and purchasing items online.

  • The brand lacked a digital presence strong enough to compete with modern fashion stores.

The goal was to build an easy-to-use, fast, and premium eCommerce website that presents Aymen Handicrafts as an authentic Kashmiri fashion label.

3. Our Approach

3.1 Market and Brand Understanding

We studied the product categories and brand values:
Authenticity, Handcrafted Work, Kashmiri Heritage, and Premium Quality.

This helped us design a website that feels cultural yet modern.

3.2. eCommerce Website Design & Development

3.2.1. Home Page Experience

A clean, elegant layout with:

  • Hero section showing premium shawls and pherans

  • Highlighted “New Arrivals” and “Best Sellers”

  • A brand story section to build trust

  • Quick category shortcuts for Shawls, Suits, and Pherans

3.2.2. Product Pages

Designed to increase conversions with:

  • High-quality images

  • Fabric details (Aari work, wool, embroidery, etc.)

  • Pricing & size details

  • Easy Add to Cart & Buy Now buttons

  • WhatsApp chat integration for quick queries

3.2.3. Catalog Structure

We created clear product categories:

  • Kashmiri Shawls

  • Pashmina Dupattas

  • Winter Suits

  • Kashmiri Pherans

  • Aari Embroidery Designs

  • Gift Sets

This makes browsing simple and professional.

3.2.4. Checkout System

A smooth and secure checkout process with:

  • Guest checkout

  • Multiple payment options

  • Delivery & return policy pages

  • Order tracking setup (if applied)

3.2.5. Mobile Optimization

Since most buyers shop via mobile, we ensured:

  • Fast loading

  • Clean product display

  • Thumb-friendly navigation

  • Mobile-first layout

4. Outcome

Results Achieved After Website Launch

  • Professional eCommerce presence for the brand

  • Increased online orders and inquiries

  • Higher trust due to premium product presentation

  • Reduced dependency on Instagram DMs

  • Better product showcasing → higher customer satisfaction

  • Ability to scale nationwide with online selling

Aymen Handicrafts now looks like a premium Kashmiri traditional fashion brand, ready to compete online with leading boutiques.

Conclusion

Our eCommerce solution gave Aymen Handicrafts a strong digital identity and a scalable online selling platform. The modern yet culturally rich design reflects their craftsmanship, improves customer experience, and strengthens their brand presence in the online market.