Case Study: Hijabina

A young woman in a hijab relaxes on the beach near a pineapple, enjoying a sunny day in Jogja.

Brand Identity Case Study: Hijabina

Industry: Fashion and Clothing
Service Provided: Brand Identity

Client Overview

Hijabina is a women’s fashion boutique specializing in hijabs, abayas, khimars, and customized modest-wear suits. The brand needed a modern, elegant, and culturally respectful identity that reflects modest fashion while appealing to young, style-conscious women.

The Challenge

Hijabina lacked a clear visual identity.
There was no consistent color palette, typography, or brand voice, making it difficult to build trust online. The client needed:

  • A premium, feminine, modest brand personality

  • A visual identity that stands out in the growing modest-fashion market

  • A logo and brand elements that can be used across packaging, Instagram, website, and store branding

  • A brand that communicates confidence, grace, and modern modesty

Our Approach

We began by identifying Hijabina’s core brand themes:
Elegance, Modesty, Femininity, and Modern Simplicity.

After research and mood-boarding, we created a system that includes:

Logo Design

A minimal, elegant wordmark with smooth curves that reflect the softness and flow of hijabs.

Color Palette

Soft neutrals combined with a warm accent shade:

  • Nude beige

  • Soft rose

  • Charcoal brown

This palette communicates warmth, confidence, and sophistication

Typography

A combination of modern serif and clean sans-serif fonts for a premium yet approachable feel.

Brand Patterns & Icons

Light floral and abstract patterns inspired by fabric folds and modest silhouettes.
Used in packaging, banners, and social graphics.

Brand Voice

Calm, graceful, empowering.
Messaging focuses on confidence through modesty.

Outcome

The final brand identity gave Hijabina a cohesive, premium, and instantly recognizable look.

Results After Launch:

  • 3× increase in Instagram engagement

  • Higher customer trust due to premium branding

  • More inquiries for custom suits and abayas

  • Strong brand consistency across packaging, posts, and store displays

  • Clear positioning as a modern modest-fashion boutique

Conclusion

With the new brand identity, Hijabina now stands as a confident, elegant, and modern modest-wear brand. The design system supports long-term growth and creates a strong emotional connection with its audience.